Hardly any of this is about looks. It is whether a stranger can tell that you stop at whether you go outside the outerbelt, when a person answers, and what it runs.
Say which side of the outerbelt you work
Serving Columbus tells nobody anything. Franklin County runs well past 270 in every direction, and somebody in Grove City has no idea whether a crew photographed in the Short North will come south.
Write the line the way you dispatch it. Inside 270. Northern suburbs on scheduled days. Anything past the county line by quote. It reads as refusing work and mostly it removes calls you would have declined.
Say what you know about the historic districts
German Village and Victorian Village have real restrictions on what you can change on the outside of a building, right down to the brick streets and the slate.
If you work inside them, say what needs approval, what materials get accepted, and how long it adds. That paragraph closes jobs because almost nobody bothers to write it.
Say what happens before the first freeze
Gutters that were fine in September fail in the first real thaw, and ice dams find every weak spot in a low-pitch roof.
Put that work at the top of the page in October rather than reacting in January. People search for it the week it happens, and a site still leading with summer decks loses them.
Say whether you take student rental work
The area around campus turns over on a hard deadline every August, and landlords need trades who can hit it. It is steady, repeatable, unglamorous work.
If you want it, say so plainly and say how far ahead you book. Almost nobody addresses that customer directly.
Say which languages you actually work in
This city has one of the larger Somali communities in the country, along with substantial Spanish, Nepali, and Arabic speaking populations.
An automatic overlay does not count. Written, indexed pages in the languages somebody at the gutter and downspout crew genuinely speaks.
Put the licence number in the footer
Ohio licenses the mechanical trades at state level and the city handles the rest, and customers here do check before letting somebody onto a roof.
Footer of every page rather than an about page nobody opens. It is the cheapest way to separate a real gutter and downspout crew from the crew that only takes suburb work.
Photograph houses that look like theirs
A stock kitchen says nothing. New gutters on a Clintonville bungalow with the same porch roof in shot tells a homeowner you have done their exact job on their exact street.
Phone photographs are fine. Work around a January freeze-thaw run rather than against it, and keep the frames that show downspouts finished rather than halfway apart.
Put a figure next to each service
Leaving the price off reads as expensive. A floor, a range, what downspout usually runs, or a flat inspection fee gives somebody enough to act on.
Publish a band and the phone rings less and converts more, because whoever calls about a downspout has already accepted roughly what it costs.
Keep the listing and the site telling one story
Hours, coverage, categories, and phone number have to agree between the map listing and the site. Where they conflict, somebody in Clintonville believes the listing.
Check it on game weekends and after ice storms, when getting anywhere near your shop is nothing like normal.
